For years, Patricia Sañes has built a distinctive voice within the fashion circuit, where aesthetics become language and intuition becomes judgment. A journalist and content creator, her approach combines knowledge, sensitivity, and a contemporary reading of style: dressing not as a trend, but as identity. At La Roca Village, her Treasure Hunt translates into a search for pieces with character, designed to endure.

In conversation with Patricia Sañés

What is fashion to you?

Fashion is a way of expressing myself and presenting myself to the world. I try to make my way of dressing faithful to who I am, which is why contradictory elements coexist in my looks and reflect my personality. I also understand it as a form of art: a look can become an artistic piece.

How did your relationship with fashion begin?

From a very young age, almost instinctively. I grew up surrounded by female references with a strong aesthetic sensibility, such as my grandmothers and my mother. Later, during university, I discovered that fashion could become a profession and decided to dedicate myself to fashion communication.

How would you describe your style?

It’s eclectic and contradictory. It combines a masculine base (blazers, ties, suits) with more feminine elements. When I build a look, the most important thing is that it represents me.

In a digital world, is the physical experience the new luxury?

Absolutely. Being able to take time to try on a garment, observe it, and enjoy the process is a luxury. The physical experience allows you to connect with fashion and with yourself in a much deeper way.

How is the experience at La Roca Village?

It’s an opportunity to dedicate time to yourself and discover pieces designed to last. The relationship with the garment changes: you touch it, try it on, live it. And that turns the purchase into a memory, not just a transaction.