The fashion circuit
TRAVEL GUIDE٢٩ يونيو ٢٠٢٥
As the birthplace of fashion OGs like Prada, Versace and Dolce & Gabbana, it tracks that Milan is home to some of the most stylish people. Here, shopping is sport and eating is life. So, gear up for a long weekend of coffee and carb-fuelled browsing…
Day one – Milan

Contrary to the idea that ‘fashionable people don’t eat’, plans in Milan tend to revolve around food. So, start the way you mean to go on with breakfast at a city institution: Cova. Founded in 1817, this café is known for its delicate pastries and impeccable espresso – ask for a table in the courtyard. From there, grab a picnic from food emporium Peck before heading to Parco Sempione – a 95-acre former hunting reserve – for people watching. Linger over dinner at Il Salumaio di Montenapoleone, before a nightcap in the romantic walled garden of wine bar Associazione Salumi e Vini Naturali.

Fuelled by coffee
PAROSH Silk shirt Light blue

Village Price

391 €

RRP

583 €

P.A.R.O.S.H.

Silk shirt
SAY GOODNIGHT

Portrait Milano – once a 16th-century seminary hidden behind the façades of the fashion district – has become the hottest place to eat, drink and sleep thanks to a restoration by the Florentine Ferragamo family (known for making beautiful shoes).

Polo Ralph Lauren Blue and white pinstripe sleeveless sundress with spaghetti straps, knotted waist tie and flared tiered skirt.

Village Price

265 €

RRP

379 €

Polo Ralph Lauren

Long striped dress

Village Price

249 €

RRP

375 €

Michael Kors

Avalon medium striped woven tote bag
Armani Wide-brimmed woven straw sunhat in black and gray with a black ribbon band and bow, frayed brim edges.

Village Price

189 €

RRP

290 €

Armani

Straw hat
Baldinini Brown leather flat sandal with scalloped metallic straps and ankle buckle on white background

Village Price

239 €

RRP

479 €

Baldinini

Flat sandals with embellishments
INSIDER TIP

Inimitable design extends to interiors too, of course. So don’t miss Casa Amar – this light-flooded showroom was inspired by the artisans’ workshops and local markets of Morocco and offers bold graphic rugs made from silk remnants and a Boucherouite range made from recycled denim.

Day two – Milan

It would be remiss to visit Milan without wandering through the Italy’s oldest shopping arcade – the Galleria Vittorio Emanuele II. Here, the gold-lettered storefronts read like a who’s who of fashion weeks: Louis Vuitton, Prada, Gucci, Saint Laurent, Bottega Veneta, Fendi. From there, wander to the trendy Moscova neighbourhood for something more contemporary at Bea Bongiasca. The Milan-born designer’s distinctive jewellery brand features gold pieces meticulously hand-enamelled in a spectrum of vivid hues.

Gilded walkways

Village Price

247 €

RRP

380 €

Twinset

Dress
Green shoulder bag Coccinelle

Village Price

175 €

RRP

270 €

Coccinelle

Green Arpege Shoulder Bag
ELEVENTY grey dress

Village Price

1.135 €

RRP

1.695 €

Eleventy

Suit

YESMILANO City Pass

Museums, attractions, and public transport all in one pass.

Buy now
Day three – Fidenza Village

Head southeast from the city, towards the outskirts of Parma, and you’ll find Fidenza Village, where fashion and food intersect.

Don’t leave without trying the tortellini with nettles at Parmamenu – it’s a local speciality.

Fidenza Village Tax Free Shopping Image
So much more than shopping
Antonio Marras Short-sleeve button-up blouse with beige background and large teal, navy, and rust tropical leaf print, spread collar, and relaxed fit.

Village Price

345 €

RRP

690 €

Armani

Floral shirt
STYLE TIP

“My style evolves with the seasons, and the cold makes me want something fluid and beautiful, like a patterned dress from Marni” says Lucrezia Worthington, travel journalist and effortlessly elegant dresser. “Italian brands rework archive looks in a way that feels timeless and effortlessly elegant.”

JIMMY CHOO beige sandals

Village Price

462 €

RRP

695 €

Jimmy Choo

Zania sandals
Boss Olive-green knee-length drawstring shorts with elastic waistband and belt loops, front fly seam visible.

Village Price

118 €

RRP

169,95 €

BOSS

Shorts

Outly

Contacts & Additional Information

Plan your visit

Fidenza Village Via Federico Fellini, 1 Fidenza 43036, Parma (PR)

Etro patterned dress

Village Price

1.194 €

RRP

1.990 €

ETRO

Dress
FOODIE SPOT

Of course, this is about fashion and food, so be sure to sample the region’s famed Parma ham and parmesan cheese – best found at a traditional salumeria – and a glass of the region’s famous Lambrusco. Locals and visitors alike flock to Ombre Rosse, a charismatic wine bar.

Day four – Parma

Nearby Parma is the best base for exploring the beautiful Emilia Romagna region – or the long stretch of sandy coastline, known as the Riviera Romagnola, further afield. The city is less flashy than the country’s fashion capital, but with just as much personality. Stay the night at the Grand Hotel de la Ville, built in the palatial style of Parma. Cultural highlights are neatly packaged into the Palazzo della Pilotta, a complex housing the National Gallery, Farnese Theatre and Duomo.

Sunny strolls
Peserico floral top

Village Price

219 €

RRP

365 €

Peserico

Top
Maliparmi multicoloured bag

Village Price

234 €

RRP

360 €

Malìparmi

Handbag
Fratelli Rossetti Beige suede men's tassel loafer with stitched apron, low wooden heel and leather sole, shown in profile on white background

Village Price

390 €

RRP

560 €

Fratelli Rossetti

Loafers

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