How to buy now, love forever

From collectability and individuality to sustainable credentials, our Personal Shoppers explain what you should consider before you buy an investment piece.



“The worth of a so-called ‘investment’ buy can be driven by its new, cutting-edge design or perhaps the rarity of the collection,” explains La Roca Village’s Personal Shopper, Jamal Sinno. “But it can also depend on a brand’s heritage and the story of its creation – or even something much more personal, such as the joy it brings.”

Longevity and quality, too, are also essential for all investment purchases. “Whatever the piece, you want to be able to pass it down to your children,” adds Jamal.

The shopper should fall in love. You see it, hold it, feel it, smell it and just know: this has to be mine.

Jamal Sinno

Personal Stylist, La Roca Village

“The Cassette from Bottega Veneta, the Baguette from Fendi, Loewe’s Puzzle bag, the Speedy by Louis Vuitton and many more: these handbags have all become must-haves around the world. And why? Their beauty, their owners and the history behind their creation.”

So, when it comes to buying your own forever piece, consider the brand, the quality of materials, its rarity and the longevity of the design – but also its ability to bring you joy. We hope you’d agree – that’s the beauty of fashion!



Next, while heritage and collectability are important to consider, most quality designer pieces will naturally increase in value over time. What is most important when investing, Jamal feels, is the magical connection that makes a piece the perfect piece for you.

“The shopper should fall in love,” he explains. “They see it, hold it, feel it, smell it and just know: this has to be mine.”

Still unsure whether that handbag you’ve got your eye on has potential? “As personal shoppers, we always know a piece has become popular when it’s remade and reinvented in new materials and colours. That’s always a sign it’s transitioned into a fashion icon,” says Jamal. “That’s the time to invest.”

Keep your individuality in check by choosing one of these limited edition colourways. While they take a little more styling than the original wear-with-anything neutrals, these more unique designs are packed with personality and easier to tailor to your individual style.



One of the simplest ways to build a conscious wardrobe is by buying less, buying better, and opting for collections steeped in eco-efficient practices. From creative new materials – such as a leather alternative crafted from pineapple skin and fibres twisted out of recycled plastic ocean waste – to visionary production processes, there’s pioneering design around every corner.

Once you’ve curated a wardrobe to love forever? Invest in its upkeep: whether that’s a cleaning service from the likes of Coach or professional restoration on older buys. By treating your wardrobe to a sartorial spa session you’re giving it a longer lifespan. After all, isn’t the most sustainable piece the one that’s already in your wardrobe?

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