Advocacy

The Alliance

Since 2020, we have built an unprecedented alliance of brands, institutions, and governments committed to ending violence against children. Together we are acting on SDG 16.2: End abuse, exploitation, trafficking and all forms of violence against and torture of children. We are working actively with our founding partners:

• UN SRSG on Violence Against Children
• ECPAT International UN SRSG on Violence Against Children
• The World Travel & Tourism Council (WTTC)

Key Milestones to date:

Child Protection in Travel & Tourism Working Group in place to drive cross-sector collaboration and map out strategies. Think Tanks in Milan and Barcelona to align on shared challenges and practical solutions. A Shared Promise embraced by 100+ CEOs at the WTTC Global Summit in Rome, October 2025. First global private-sector survey on child protection launched to inform the Unlock Futures Action Paper

A Private Sector – Shared Promise

We believe no child should ever be at risk of violence or exploitation. As leaders in Travel, Tourism and Entertainment, we recognise our unique power — and responsibility — to turn that belief into action. We commit to taking meaningful steps to protect children through the decisions we make, the destinations we shape, and the culture we foster. This is our commitment to #DOGOOD — and a call to ACT. NOW.

The Action Paper – Coming Soon

The Unlock Futures Action Paper is the definitive guide to child protection for the travel, leisure and entertainment industries — the first of its kind, backed by original research and the insight of businesses leading the way. It launches in October 2026.