Gen Z: Fashion Without Rules
Brave, diverse, vibrant. This is fashion that mixes without limits and creates with freedom. It’s a personal language, telling stories with styles that reflect a way of existing in the world, all seamlessly blended to curate a statement of identity.
Celebrate Diesel's return to the Village!
Live music, nibbles and cocktails await in the new Village boutique. Join the celebration on Thursday 30 October, 5 pm to 9 pm.
MiniShop
This space brings together a selection of emerging brands and established designers. Packed with style, functionality and authenticity, it’s a place where each piece inspires a personal way of expression.
MINI SHOPCold Culture
With designs inspired by the American urban spirit, Cold Culture features high-quality cotton, neutral tones, neon details and a nostalgic touch with its distressed finishes. It’s the brand’s recipe to win over Generation Z.
COLD CULTUREScuffers
At a time when sweatshirts, genderless patterns and graphic tees are the uniform of an entire generation, Scuffers stands out with its quality craftsmanship and materials.
SCUFFERSEME Studios
Born on the streets, designed for restless minds. EME Studios fuses fashion, urban culture and conscious design to express its wearers’ identities, with collections that reflect the spirit of a generation which dares to be different.
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