In 1968, sports journalist Fred Prysquel came up with the idea to design beach boxers. To create the first pieces, he repurposed vibrant Spinnaker sailcloth, laying the foundation for a brand that would go on to define men's beachwear.
Gerry St. Tropez became known for its bold color palette and style inspired by the carefree glamour of the French Riviera’s “dolce vita.”
The swimwear is crafted in Spain using carefully selected, high-quality materials.
Driven by a commitment to balancing fashion, quality, and price, Gerry St. Tropez continues to blend timeless design with fresh elements—think modern cuts, stretch-fit legs, vivid hues, and digitally printed nylons.
The collection also includes lightweight linen shirts and classic piqué polo shirts, rounding out the effortlessly stylish beach look.
Visit the boutique in Las Rozas Village, near Madrid.
