Fake Gods - La Roca Village

From its beginnings as the dream of two childhood friends, it has become one of the nation’s favourites for urban fashion. Founded in 2021 in Barcelona, this young brand debuted with a collection that sold out 30 minutes after it launched. Artists including Quevedo and Saiko, and Barça players are loyal followers of their designs. Creating what they like and what they would wear is the mantra of Fake Gods, and their key to success.