Do Good
Partnering with Smiley
Storytelling for social good
In 2025 The Bicester Collection Villages proudly partnered with the Smiley Charity Film Awards for the third consecutive year to celebrate storytelling as a force for good.
The Bicester Collection Award for International Impact was awarded to The Pebbles Project from South Africa. Their powerful film Kindness shines a light on their vital work supporting children and families, aligning with our belief for a world where quality education and health is a right not a privilege. Their story is a beacon of hope — and a call to action.
This year, the partnership generated a record 53 million views for 520 UK and international charities, as well as brands and organisations that put people, the planet and purpose at the centre of their business operations.
The Charity Film Awards serve as a poignant reminder that behind every statistic is a face, behind every issue is a life and behind every screen is an opportunity to make the world a better place.