It was a cold, damp and dreary day when our founder Kim found herself standing outside a normally buzzing ice cream parlour. She thought ‘what could they make to bring in customers when the sun’s not out? What sweet treat could warm people up in the way that ice cream cools people down?’ Crumble, the favourite British dessert, of course! So, not long after this thought occurred, Kim decided to see if people would buy crumbles from a crumble bakery. She pitched up in a farmers market with fruit, toppings and her special recipe vanilla custard and Humble Crumble was born. Through word of mouth, Kim’s crumbles began to establish a following. News started spreading about Humble Crumble and it wasn’t long before a group of crumble-loving enthusiasts joined Kim and together they opened crumble bakeries across London and now, Bicester Village, the first Humble Crumble bakery outside of London.
