في مقر الأمم المتحدة

At the 2025 WTTC Global Summit in Rome, we addressed more than 100 CEOs who embraced the Shared Promise — a united commitment to place children’s safety at the heart of sustainable business:

We believe no child should ever be at risk of violence or exploitation. As leaders in travel, tourism, and entertainment, we recognise our unique power — and responsibility — to turn that belief into action. Ours is an industry that connects people, drives progress, and uplifts communities worldwide. We commit to taking meaningful steps to protect children — through the decisions we make, the destinations we shape, and the culture we foster — ensuring no child is left behind.

This shared commitment is now turning into action.